Historical and innovative experience in the make-up artist education and practice system

Abstract

The creative experience of the outstanding artistic make-up masters of the XXth – beginning of the XXIst centuries, who have defined and still determine the leading trends in the fashion field have been represented in the article. Trends in the makeup industry of the XXth century have been analyzed on the examples of works of the founder of the «Max Factor» cosmetics company, Polish-American businessman Max Factor, during 1904-1937, and works of the founder of the «Biba» cosmetics and youth clothing brand in Great Britain, Barbara Hulanicki, during 1964-1976. The analysis of the make-up of the prominent actresses of that time – Marlene Dietrich and Angelica Houston – has been included into the research. The main tendencies distinctive for modern make-up practices have been determined on the example of the Ukrainian stylist and make-up artist Slava Chaika`s works, the attention have been focused on the comparative characteristics in professional approaches of European and Ukrainian make-up artists. The performed analysis is rather efficient for the application of topical techniques from historical and modern experiences in the practice of makeup artists, who must have fundamental knowledge and skills, and be able to work with modern materials and innovative technologies that will provide the qualified approach to work in the fashion and beauty industry, on television, in advertising.