Axiological dimension of modernization of modern ukrainian: rationalization of discourse

Аннотация

The article offers a philosophical analysis of the axiological dimension of modernization of modern man by rationalizing discursive practices. Based on the Max Scheler’s transcendental phenomenological methodology, it is determined that values are a kind of practical a priori that constantly accompanies our actions. The heuristic potential of value rationality in social forecasting unfolds not only at the global level, but also locally, at the level of individual states. The ontological and epistemological status of values is a prerequisite for empirical research of the inter-value experience of an individual. Explication of the conditions of the possibility of value variability is a marker of social evolution. In the context of phenomenological axiology, modern «industrial» morality is ressentimental, since it praises the «moral proletariat» who is located in the networks of wretched aggressiveness. As a result, higher order values obey lower order values. There is a kind of «forgetting of being», which, in the 21st century, poses a threat of existential risks that may lead not so much to our physical destruction, but rather to undermine the potential of rationality of transit societies.